Obviously the only thing anyone does out here on I80 is go somewhere else. I've never seen signs that far away. If they did, they were at least saying that is was in such-and-such city.
In fact, this Little America (we passed 3 on our trip) was in Little America, Wyoming. Literally a single exit (number 68) in the middle of nowhere, and 150 miles from anywhere.
From the billboards it claims to be a fancy hotel with super food, pools, and cable. I just wanted to be home, at our new place.